10th Anniversary sale

In 2015, we started with just a dream — and thanks to you, it became something real. Your support means the world to us.

🤍 To thank you, we're celebrating with exclusive anniversary discounts:

• 15% EXTRA ON 2 ITEMS

• 20% EXTRA ON 3 ITEMS

• 25% EXTRA ON 4 ITEMS

• 30% EXTRA ON 5+ ITEMS

*Discounts are automatically applied at checkout.

846 products

Save 50%
Evie | Everyday Ease Dress
Evie | Everyday Ease Dress Sale price$69.95 Regular price$139.95
Save 50%
Fashion Strap Wrapped Hip Dress
Fashion Strap Wrapped Hip Dress Sale price$69.95 Regular price$140.00
Save 50%
Feline Lightweight Knee-Length Summer Dress for Women
Feline Lightweight Knee-Length Summer Dress for Women Sale price$69.95 Regular price$140.00
Save 80%
Fenyska | Elegant Dress
Fenyska | Elegant Dress Sale price$54.95 Regular price$275.00
Save 50%
Fiene | Bohemian Green Dress
Fiene | Bohemian Green Dress Sale price$74.95 Regular price$150.00
Save 50%
Fiona | Ruffled Floral Dress
Fiona | Ruffled Floral Dress Sale price$79.95 Regular price$160.00
Save 50%
Firi | Chic Elegant Dress
Firi | Chic Elegant Dress Sale price$74.95 Regular price$150.00
Save 50%
Fleur Women's Short Sleeve Floral Print Midi Dress
Fleur Women's Short Sleeve Floral Print Midi Dress Sale price$74.95 Regular price$150.00
Save 59%
Flora Elegance™ | The dress that celebrates your femininity
Save 50%
Flora | Colourful Sleeveless Dress
Flora | Colourful Sleeveless Dress Sale price$69.95 Regular price$140.00
Save 50%
Flora – Chic Maxi Dress
Flora – Chic Maxi Dress Sale price$74.95 Regular price$150.00
Save 50%
Flora – Lightweight Day Dress
Flora – Lightweight Day Dress Sale price$79.95 Regular price$160.00
Save 50%
Flora – Maxi Dress
Flora – Maxi Dress Sale price$79.95 Regular price$160.00
Save 50%
Floral Dress with High Waist and Striped Patterns
Floral Dress with High Waist and Striped Patterns Sale price$79.95 Regular price$160.00
Save 50%
Floral Dress with Notes of Romance
Floral Dress with Notes of Romance Sale price$84.95 Regular price$170.00
Save 50%
Floral Dress with V-Neck
Floral Dress with V-Neck Sale price$84.95 Regular price$170.00
Save 77%
Flora™ - Premium Long Dress
Flora™ - Premium Long Dress Sale price$69.95 Regular price$300.00
Save 50%
Florine | Retro Floral Linen Dress
Florine | Retro Floral Linen Dress Sale price$69.95 Regular price$140.00
Save 50%
Flow | Elegant Premium Evening Dress
Flow | Elegant Premium Evening Dress Sale price$79.95 Regular price$160.00
Save 50%
Flowy Dress with V-Neck and Sequin Details
Flowy Dress with V-Neck and Sequin Details Sale price$74.95 Regular price$150.00
Save 40%
Frances |  Retro Floral Maxi Dress
Frances | Retro Floral Maxi Dress Sale price$69.95 Regular price$116.00
Save 50%
Francesca | Floral Off-the-Shoulder Maxi Dress
Francesca | Floral Off-the-Shoulder Maxi Dress Sale price$84.95 Regular price$170.00
Save 50%
Francesca | Off-the-Shoulder Floral Maxi Dress
Francesca | Off-the-Shoulder Floral Maxi Dress Sale price$74.95 Regular price$150.00
Save 50%
Frederique Women's Long Sleeve Tailored Blazer Dress
Frederique Women's Long Sleeve Tailored Blazer Dress Sale price$69.95 Regular price$140.00

Our customer reviews

Janet H.

Exactly what I needed

This fit is perfect and the fabric feels so soft. Very happy with the quality – will definitely order again.

Linda S.

Super fast delivery

I ordered on Monday and it arrived the next day! Really impressed with the service and the packaging was lovely too.

Carol B.

So comfortable and flattering

Feels amazing on my skin and fits just right. Haven’t felt this confident in a while!

Susan M.

Great customer service

Had a question about sizing and got a reply within an hour. Friendly and helpful – made the whole experience stress-free.

Deborah T.

Lovely quality

Better than expected. The material feels premium and it looks even nicer than the photos.

Frequently Asked Questions

We're here to answer all your questions!

Our shop is open Mon / Fri 09:00 - 17:00 & Sat / Sun 10:00 - 17:00Response within 24 hours